Kering participates in the china international import expo for second year in a row | Forum

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wisepowder
wisepowder Nov 20

Kering and all its Houses are participating in the China International Import Expo (CIIE) for the second consecutive year, presenting its corporate signature “Empowering Imagination” and strategic vision of “Modern Luxury”, as well as profiling its important work in the world of biodiversity.To get more news about China International Import Expo, you can visit shine news official website.

“In attending the CIIE this year, we appreciate and value this important opportunity to present Kering’s vision for the ongoing evolution of the luxury industry, and the role it can play in helping ensure a sustainable future. Moreover, we hope to expand our partnership with our business partners and stakeholders in China to further craft tomorrow’s Luxury together,” said Cai Jinqing, President of Kering Greater China.

“Taking an evolutionary approach to the design initiated in 2019, Buro Ole Scheeren delivers the latest iteration of an immersive and distinctive environment for this year's Kering pavilion at the China International Import Expo (CIIE) 2020. In keeping with Kering's commitment to environmental stewardship, Buro Ole Scheeren's semi-modular design has been refreshed, reshuffled and redeployed. The pavilion reuses 66% of the overall material weight. Consisting of a series of rose-hued display cubes, prismatic vitrines, multimedia installations and iconic works of fashion from the Kering brands, this year's pavilion is an imaginative statement on sustainability with style.” Ole Scheeren, Principal of Buro Ole Scheeren remarked.

Some exhibit highlights:

1. Gucci presents its signature Dionysus bags in the CIIE this year. Debuting at the Fall Winter 2015, the Dionysus instantly became the House's most prestigious designs. Harmonizing old and new House elements, the Dionysus is a piece uniquely expressive of its time, chic and versatile, retro yet modern at the same time.

2. This year, Saint Laurent’s Creative Director Anthony Vaccarello presents the Saint Laurent Men’s Spring Summer 2021 collection with the promotional film “No Matter How Long The Night Is”. The new project is a unique virtual and physical experience, bringing together videos, augmented reality, 3D lenticular imagery, music playlist, street posters, hidden stickers, photo walls, flags, and more. The onsite installation will vividly represent this new project.

3. One of the highlights of Bottega Veneta’s exhibits is the Wardrobe 01 tote. The familiar form of the classic tote is softened and subverted for Wardrobe 01. Crafted in buoyant unlined Rubber Intrecciato, adjustable straps on either side offer sleek versatility and function. Adorned with the emblematic ‘V’, a detachable rubber pouch provides an additional layer of convenience.

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